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The Association TIT “ę” wanted to transform their long-running “Seniorzy w Akcji” program into “Pokolenia w Akcji” to include younger participants alongside seniors (+60). They needed a fresh digital identity and outreach strategy to reshape public perception and increase applications.
They required a cohesive rebrand (logo, visuals, website) and a targeted 30-day digital marketing campaign—spanning Facebook, Instagram, LinkedIn, and Google—to drive more sign-ups and ensure both older and younger cohorts felt represented.
Ensuring the new brand resonated equally with seniors and younger audiences, optimizing ad spend for diverse demographics, and creating a user-friendly landing page that converted clicks into completed applications.
Figma (logo & visual design), WordPress (website optimization), Meta Ads Manager (Facebook & Instagram), LinkedIn, Google Ads, MailerLite, basic SEO enhancements.
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The Association TIT “ę” has been engaging+ 60 y.o. participants in community activities for two decades through their “Seniorzy w Akcji” program. This year, they wanted to rebrand as “Pokolenia w Akcji,” welcoming younger generations alongside seniors. When they came to us, they explained their need to shift perceptions, broaden the audience, and generate more applications than the usual 100–110 submissions. We absorbed their mission to foster intergenerational collaboration and their concern that past campaigns had only appealed to seniors.
Armed with their goals, we designed a cohesive brand refresh: a new logo and visual identity that balanced energy (for younger people) with the project’s trusted senior heritage. We mapped out a 1-month ad schedule across Facebook, Instagram, LinkedIn, and Google Ads. Simultaneously, we optimized their website’s landing page—improving headlines, imagery, and the application form’s UX—to ensure any click could convert into a sign-up.
Using Meta Ads Manager, Google Ads, and Mailchimp, we segmented audiences into seniors (60 +) and younger cohorts (18–59), tailoring copy and creatives for each. We set tight budgets and daily pacing to maximize reach. The website’s SEO elements (optimized title tags, meta descriptions, and page speed improvements) guaranteed visibility beyond paid social. During the campaign, we monitored click-through rates, adjusted bids, and A/B-tested two ad variants—one featuring intergenerational photos, the other spotlighting success stories.
Throughout the 30 days, we delivered weekly performance reports and strategic recommendations (e.g., shifting spend toward high-engagement demographics). Post-launch, we guided their team on email-marketing follow-ups and tracking inquiries. The results exceeded expectations: 1,300 clicks to the application form, 161 completed applications (46 % above the original goal), and notably, 52 % of applicants were under 60, demonstrating genuine intergenerational interest. The client celebrated a refreshed brand identity and robust engagement—proof that thoughtful targeting and UX optimization can transform a long-standing NGO project.
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Working with Digiteria on our social media campaign was excellent. Sanjar, as the founder of the company, is competent, creative, and fully committed. Our campaign was a success—we achieved even more than we expected. Sanjar also has strong communication skills, is open to discussion, and flexible. I highly recommend working with Digiteria for social media campaigns.
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